Radio Ikhlas’ Record-Breaking Ramadan Charity Appeals Aim to Raise Over £500,000 in Derby!

Derby, UK – Radio Ikhlas, the leading multicultural radio broadcaster, today announced its most ambitious Ramadan charity drive to date, partnering with 8 major charitable organisations and targeting an unprecedented £500,000 in donations. The initiative marks a significant expansion from previous years’ achievements, with the 2024 campaign focusing on delivering vital aid across multiple continents through partnerships with Minhaj Welfare Foundation, Muslims In Need, Kashmir Welfare Foundation, Umeed Welfare Trust, KORT, Zia Ul Ummah Foundation, and Midland Doctors.

The announcement comes as Radio Ikhlas reports a remarkable four-fold increase in listenership during Ramadan, with tens of thousands of listeners tuning in across Urdu, Punjabi, and English language broadcasts. The station’s Iftar programming has emerged as a prime-time engagement platform, uniting communities across the UK for charitable giving during the sacred month.

“Our track record demonstrates consistent growth in charitable impact,” states Radio Ikhlas’s manager, Baz Jabbar. “From £89,000 in 2020 to £410,000 in 2023, we’ve established a proven framework for connecting generous donors with verified charitable organisations. This year’s £500,000 target reflects both our community’s growing capacity for giving and the urgent needs we’re addressing worldwide.”

Rigorous Charity Verification Process

Each participating organisation undergoes comprehensive vetting, including detailed analysis of charity accounts, track record verification, and donor feedback assessment. All partner charities maintain active registration with the UK Charities Commission, ensuring complete regulatory compliance and financial transparency.

The 2023 campaign’s success demonstrates the effectiveness of this approach, having funded:

• Sponsorship for 300 orphaned children in Pakistan and Kashmir
• Distribution of thousands of food packages across Africa and Asia
• Installation of multiple water filtration plants and hand pumps providing millions of gallons of clean water

Enhanced Broadcasting Strategy

Radio Ikhlas’s 2024 campaign introduces a dual-platform approach, combining traditional FM broadcasting with digital streaming via www.radioikhlas.com. The station maintains careful programming balance with two focused fundraising appeals per week, integrated into special Ramadan broadcasts featuring religious discussions, naats, and nasheeds.

“Our two-decade relationship with listeners is built on trust and careful selection of charitable partners,” emphasises the manager. “Every charity we work with undergoes rigorous religious and operational verification to maintain our community’s confidence.”

Real-Time Impact Tracking

The campaign implements year-round project monitoring, with regular updates broadcast to donors regarding project completion and effectiveness. Charity trustees and volunteers participate in live broadcasts, providing direct project insights and conducting engaging fundraising activities, including live auctions for sought-after memorabilia such as signed boxing gloves, ancient islamic relics and much more.

Future Innovations

Radio Ikhlas has announced plans to expand its reach through Digital Audio Broadcasting (DAB) and development of new media channels, including podcasts and YouTube content. These innovations aim to enhance donor engagement and expand the station’s charitable impact.

Organisational Capacity

To ensure effective implementation of larger-scale projects, Radio Ikhlas evaluates each charity’s operational capacity through assessment of completed projects, ongoing campaigns, and available resources. This comprehensive evaluation process guarantees that increased funding translates directly to enhanced community impact.

For media inquiries, please contact:
Radio Ikhlas Press Office
pressqueries@radioikhlas.com
01332 473 333

Derby, United Kingdom
www.radioikhlas.com

About Radio Ikhlas: Radio Ikhlas is a leading multicultural broadcaster serving ethnic minority communities in Derby City and around the world online through multilingual programming in English, Urdu, and Punjabi. With over two decades of community service, the station specialies in cultural, religious, and charitable broadcasting initiatives.

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