Radio Ikhlas 107.8FM: A Trusted Voice in Derby’s Community Since 2001
Radio Ikhlas 107.8FM, based in Derby, UK, has been a cornerstone of the local community since its establishment in 2001. Initially broadcasting during Ramadan, it expanded in 2005 to a full-time schedule, delivering 24/7 programming throughout the year. The station offers a diverse range of content, including local news and cultural programs, primarily in English.
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Ethnic Groups
We recently did a survey amongst our regular listeners to see where most of them origined from ethnically. Here are are the results from the survey.
Asian Countries
British
Arab Nations
African Nations
Connecting Communities Through Culture and Language
Cultural Relevance: Radio Ikhlas curates content that resonates with the cultural values and interests of ethnic minority groups in Derby. Advertising through this platform allows businesses to align their messages with culturally relevant content, enhancing the effectiveness of their marketing campaigns.
Language Accessibility: Although the station primarily broadcasts in English, it serves communities where English may not be the first language. By advertising on Radio Ikhlas, businesses can reach listeners who prefer media that acknowledges and respects their linguistic backgrounds.
Languages
Radio Ikhlas is dedicated to multilingual broadcasting, recognising that many of our listeners come from diverse backgrounds where English is not their first language. By offering content in multiple languages, we ensure inclusivity and reflect the rich cultural diversity of our community, making our platform accessible to all.
Arabic
English
Urdu / Punjabi
Other
Building Trust and Reaching the Right Audience
Community Trust: As a long-standing community radio station, Radio Ikhlas has built a strong rapport with its audience. Listeners trust the station as a reliable source of information, which can extend to the advertisements aired, thereby increasing consumer confidence in the marketed products or services.
Targeted Reach: For businesses aiming to connect with Derby’s ethnic minority populations, Radio Ikhlas offers a focused platform. This targeted approach ensures that marketing efforts are directed toward a specific audience, potentially leading to higher engagement and conversion rates.
